Wine Blogger Sample Disclosure Double Standard
Are wine bloggers and their traditional media counterparts held to a double standard on sample disclosures? While it’s old news now, if you ask the FTC, then the answer is yes. A recent article...
View ArticleWine Blogging and Parenting
WineZag was conceived three years ago this week. Happy Birthday to it! In a related side fact, my two amazing sons are now 21 and 18 years respectively. With identical veracity, I anticipate the...
View ArticleContext for Wine Blogs and Wine Marketers
Yesterday Tom Wark raised a few relevancy questions about wine blog advertising and audience sizes when he published Pajamas and the Status of Wine Bloggers at his own, very fine, Fermentation blog....
View ArticleWine Content
Somehow, the kind of wine writing I like to read underperforms in popularity contests and award competitions. Take this year’s Wine Blog Award winners for example; stuff that just never makes it onto...
View ArticleAre Bloggers Amateurs To Be Taken Lightly?
It is surprising to me when a writer creating some of the more compelling content in wine’s tiny corner of the blogosphere can not feel the evidence of quality content and professional writers in a...
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